How to Choose the Right Domain Name

How to Choose the Right Domain Name

Picking the right domain name for your business is an essential step to success. Think of your domain name as an integral part of your brand. Once chose it will be really hard to rebrand if you decide to choose another name. Some people underestimate the importance of choosing the right domain but let me tell you, it is important! I have put together a list of tips and tools that I would recommend using when choosing the domain name you think is best for your business or brand.


Things to Consider When Choosing A Domain:


Keywords can play an important role in a domain. Having a good keyword in your domain can increase your search engine ranking.



Make sure your domain name matches your brand. With that being said, it needs to be catchy and easy to memorize. You don’t want visitors to visit your site then forget the domain name to never return solely because the name was not memorable.

Hyphens, Abbreviations & Length

The shorter the domain, the better. Shorter names are more easily remembered and are quick to type in. However, you don’t want to just throw in some letters that don’t make sense for your brand just to get a short domain name. Stay away from abbreviations of words that don’t make sense. For example, “” makes more sense than “” for our business. So only use abbreviations where they are appropriate. It is always best to stay away from hyphens when at all possible.


Ready to Choose a Domain for Your Business?

Below are a list of registrars where you can purchase a domain.



Network Solutions



Good luck! 🙂

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