How to Create A Brand Name

A good brand name is important especially if you are wanting to engage with consumers. Not sure where to begin? Here are a few tips to get you started. First, what is a brand? A brand is an experience with a consumer that distinguishes an organization, product...

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5 Thoughts on User Experience

"You Are Not Your User" The ability to empathise is recognized as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding. - from Empathy Requires Experience It is easy to get caught up in the "this is they way...

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