A good brand name is important especially if you are wanting to engage with consumers. Not sure where to begin? Here are a few tips to get you started. First, what is a brand? A brand is an experience with a consumer that distinguishes an organization, product...
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Email lists are an important part of your business whether you know it or not. But, why? They are a form of direct communication between you and your customer. With all of the social media algorithms on Instagram and Facebook today, there is no guarantee your customer...
Continue Reading"You Are Not Your User" The ability to empathise is recognized as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding. - from Empathy Requires Experience It is easy to get caught up in the "this is they way...
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