Does your company have a website? If not, you may be missing out on a lot of business. Here is my take on why your company (and every company for that matter) should have their own website. 1. People are using the internet like they once...
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Email lists are an important part of your business whether you know it or not. But, why? They are a form of direct communication between you and your customer. With all of the social media algorithms on Instagram and Facebook today, there is no guarantee your customer...
Continue ReadingPicking the right domain name for your business is an essential step to success. Think of your domain name as an integral part of your brand. Once chose it will be really hard to rebrand if you decide to choose another name. Some people underestimate...
Continue ReadingGoogle Analytics for Beginners Google Analytics is a great tool for tracking and and analyzing your website's performance. If is useful for understanding user behavior, identifying key demographics and measuring onsite traffic. Google Analytics can play a fundamental part in growing your business or brand online. As a business...
Continue ReadingA picture tells a thousand words. I cannot express enough how much success you can find in your marketing campaigns just by adding photos to your content marketing strategy. Using photos effectively is very important. If you have not already noticed while scrolling through Facebook, posts...
Continue Reading1. Start Building Your Email List Most users visiting your website will never see it again. This is why the first thing you should do is start building an email list. Email gives you direct access to your users, and it is a lot more effective than...
Continue ReadingYou may have heard of this nifty little app called, Instagram. Get your small business an account now. I know you are already on Facebook but did you know that user engagement is 15 times higher on Instagram? That's right! Once you have setup your account for...
Continue ReadingMost small businesses lack one thing and that is a large budget for marketing. However, that doesn't mean that small businesses cannot have a successful marketing strategy. Here are a few inexpensive marketing tactics that truly work! 1. Blog, Blog, Blog Many small businesses do not update the content...
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